How to Get Found on Google

Google is the leading search engine in the UK that presents opportunities to promote your business locally, attract visitors to your website and boost sales. If you've ever wondered how to get found on Google, we'll take you through some key steps to getting your business found in search engine results.

One of the key areas to look at is search engine optimisation (SEO). This means making your content relevant for your users and for search engines by optimising your website (on page SEO), and promoting your business elsewhere (off page SEO).

Create a Google Business Profile

Your Google Business Profile is an essential tool to make your business visible in local search results and google maps results. Because Google Business Profile's search results are organised around specific locations, when someone – a potential customer – looks for a product or service in their area, they’re presented with a list of businesses local to them. Even if you don't have a website yet, you can have a business profile.

You should make sure your contact details and your profile are kept up to date.  Encourage customers to leave feedback when they’ve had a good experience with your business to generate positive reviews.

You can also register your business with other reliable local online directories such as Yelp or Small Business Local so you can be found in other ways. 

Create a Business Website

Creating a website for your business is crucial for marketing and reaching both new and existing customers. It serves as a cost-effective tool to showcase your products or services, share news and updates, and attract potential buyers. To create an effective website, consider the following tips:

1. Define your target audience and design the website to suit their needs and what you want to achieve. 
2. Plan the layout and content: Make it easy to get around and make each webpage visually appealing. Include relevant contact information, and make sure it matches with other profiles on the internet.
3. Optimise your website: Do keyword research to optimise your website so you can appear in Google search results. Pay attention to your meta title and meta description for each page as these help to encourage Google traffic to your website. As mobile devices are often used by searchers, make sure your website looks good on desktop AND mobile.
4. Promote your website: Consider online advertising and promote your website on social media. Send email alerts and newsletters to drive traffic.

Additionally, regularly update and maintain your website to keep the content fresh and relevant.

Monitor Your Performance

Once you’ve started creating a presence in Google search, you should keep an eye on how you're performing, so you can make any changes to help boost your business. Google has free monitoring tools like Google Search Console and Google Analytics.